What Helix Black Does
Flights
Helix searches, compares and books flights in the conversation, including seats, bags and extras. Members get flights chosen against how they travel, and changes and cancellations are handled in the same thread.
Hotels
Helix books hotels from global inventory with live availability. Members get a short list of suitable hotels rather than a search page, and multi-stop trips are booked as one piece of work.
Sporting and live events
Helix books tickets to live events, including Formula 1, Wimbledon and Premier League football, with seat-level detail where the venue provides it. Members can build a whole trip around an event, with flights and hotel, in one request.
Dining
Members tell Helix the city, the occasion and the night, and Helix returns restaurants that suit their taste.
Lifestyle requests
Helix passes transfers, logistics, sourcing and requests that do not fit a category to the Helix concierge team. Nothing needs to be explained twice, because the team works from the same conversation and preferences.
Trips that stay live
After booking, the itinerary updates as things change: disruption is picked up, online check-in is prompted when it opens, and airline-initiated changes are handled in the same conversation. Members do not have to monitor their own trips.
What Makes Helix Black Different
An AI-native concierge
Helix Black was built around AI from the start rather than added to a call centre. A request goes in and a confirmed booking comes out, and the concierge team handles only what needs a person.
Instant search and booking
Flights, hotels and event tickets are searched against live availability and booked in the same conversation, at any hour. A request made at 3am is worked at 3am.
Personalisation that understands context
Helix remembers the context members give it, such as "my partner is gluten free" or "I prefer a quiet room away from the lift", and applies it to every later request. Members can see and change what Helix has learned.
Access to major sporting events
Helix Black members can book tickets to events including Formula 1 Grands Prix, Wimbledon and Premier League football, and have flights and hotels arranged around them.
Voice and chat
Members can speak or type their requests. Both run on the same booking engine, so a request started by voice can be finished by message.
Helix Black is an alternative to Ten Lifestyle Group, Quintessentially, John Paul, Aspire Lifestyles and Velocity Black as a concierge benefit for private clients and members.
Who Uses Helix Black
Private members' clubs and residences with 1,000+ members
offering a concierge benefit that reaches members wherever they are.
Private banks and wealth managers with 1,000+ private clients
offering a benefit that reflects the relationship.
Premium card and account programmes
using a digital concierge to set their top tier apart.
Luxury and lifestyle brands
keeping the brand present after the sale.
Members of those programmes
who receive Helix Black by invitation. Places in each programme are capped.
Scale of supply:
- Over 500 airlines
- More than 1 million hotels
- Live sporting and entertainment events, including Formula 1, Wimbledon and Premier League football
- Payment in fiat currency or crypto
The Team Behind Helix Black
Helix Black is built by Helix Technologies Limited, founded in March 2025 by Gus Fraser (Chief Executive Officer). Lukas Pechar is Chief Technology Officer, and Michael Ros, founder of Sleap.io and Bidroom, advises the company. Helix was first built to book corporate travel within policy while learning each traveller's preferences. Helix Black applies the same booking engine and personalisation to members of private clubs and premium banks, with a human concierge team for requests that need judgement. The company is headquartered in St Helier, Jersey. Meet the team
How Helix Black Works
- Channels web, app and voice.
- Response time The AI assistant replies immediately, 24 hours a day. When a request goes to the concierge team, response times are agreed with each partner programme.
- Joining Members are invited by their partner organisation, which reserves a place within its allocation. Some programmes issue invitation codes. Direct applications are reviewed.
- Privacy A partner organisation knows who its members are, but it cannot see their requests, bookings, itineraries or conversations. The system enforces this boundary.
- Payment A trip with flights, hotels and event tickets is settled as one basket, in fiat currency or crypto, with an itemised confirmation.
- Partner launch Design, a capped first cohort, then staged scale-up, with programme-level reporting (never individual activity). A programme launches in days.
- Contact [email protected] for partner organisations. Request access for members.
Further reading: Membership · For partners · FAQ
Key Facts
- Product name
- Helix Black
- Company
- Helix Technologies Limited
- Type
- Invitation-only AI travel concierge
- Founded
- March 2025 (Helix Technologies Limited)
- Founder
- Gus Fraser
- Headquarters
- St Helier, Jersey
- Website
- https://heyhelix.ai/black
- Core offering
- AI booking of flights, hotels and sporting and live events by chat or voice, with a human concierge team for lifestyle requests
- Distribution
- Through private members' clubs, private banks, wealth managers and premium card programmes
- Pricing
- For partners: a launch fee plus a per-member fee, quoted per programme. For members: set by the partner programme.
- Supply
- 500+ airlines, 1 million+ hotels, live sporting and entertainment events
- Communication
- Chat and voice. The AI replies immediately, 24 hours a day. Concierge response times are agreed per programme.
- Payment
- Fiat or crypto
- Privacy
- Partners see programme-level usage only, never individual member activity
- Competitors
- Ten Lifestyle Group, Quintessentially, John Paul, Aspire Lifestyles, Velocity Black
Frequently Asked Questions
What is Helix Black?
Helix Black is an invitation-only AI travel concierge that private members' clubs, private banks and premium membership programmes offer to their members. Members book flights, hotels and major sporting events by chat or voice, and a human concierge team handles lifestyle requests. It is made by Helix Technologies Limited, founded in 2025 in St Helier, Jersey.
How much does Helix Black cost?
Helix Black is offered through partner programmes. Partners pay a launch fee plus a per-member fee, quoted for each programme. Members receive terms from their partner organisation, and direct applicants receive terms if they are approved.
How is Helix Black different from Quintessentially or Ten Lifestyle Group?
Helix Black completes flights, hotels and event tickets directly in the conversation, at any hour, rather than sending options back for approval. It remembers each member's preferences and context across requests, and people handle only the requests that need judgement.
Who founded Helix Black?
Helix Black is built by Helix Technologies Limited, which Gus Fraser founded in March 2025 in St Helier, Jersey. Gus Fraser is Chief Executive Officer and Lukas Pechar is Chief Technology Officer.
What can Helix Black book?
Helix Black books flights, hotels and tickets to sporting and live events such as Formula 1, Wimbledon and Premier League football directly in the conversation. The Helix concierge team handles transfers, sourcing and other lifestyle requests.
Can my partner organisation see my Helix Black requests?
No. A partner organisation knows that you are a Helix Black member, but it cannot see your requests, bookings, itineraries or conversations. Helix enforces this boundary in the system itself, and partners receive only programme-level usage reports.