What Helix Does
Helix Business
Helix Business is corporate travel management for organisations with 10 to 1,000+ employees. It combines an AI booking assistant with a travel policy engine, approvals, expenses and spend reporting. Companies control travel cost at the moment of booking, and employees book trips by describing them in plain language. Read about Helix Business
Helix Black
Helix Black is an invitation-only AI travel concierge. Private members' clubs, private banks and premium membership programmes offer it to their members as a benefit. Members book flights, hotels and tickets to events such as Formula 1, Wimbledon and Premier League football in a single conversation, by chat or by voice. Read about Helix Black
Helix White Label
Helix White Label lets travel management companies, online travel agencies and event-based tourism operators run the Helix booking engine under their own brand, logo and theme, with their own supplier and GDS agreements. The operator adds AI booking to its offer in days, and pays Helix a platform fee while billing with suppliers directly. Helix can sit inside an operator's own iOS app through the iOS SDK, or in its website as a widget. AI agents can book through Helix's booking API and MCP server, in early access. Read about Helix White Label
What Makes Helix Different
A request ends in a booking
In Helix, search, comparison and payment all happen inside one conversation, and the result is a confirmed booking rather than a page of links. A traveller says where and when, and Helix returns a short list that is ready to book.
Rules and preferences are applied while Helix searches
Helix applies company policy and personal preferences during the search itself. Every option a traveller sees already fits both, so nobody finds out afterwards that a booking broke policy.
Personalisation that remembers context
Helix remembers what travellers tell it, such as a preferred airport, an aisle seat on night flights, or a partner who is gluten free, and applies it to every later request. Travellers can see what Helix has learned and change it.
Chat and voice on the same engine
Travellers can type or speak a request. Both channels run through the same booking engine, so a trip started by voice can be finished by chat.
Money is handled by code, not by the AI model
In Helix, AI models interpret requests and present results. Pricing, policy checks and the booking itself run in deterministic code, so no language model sits between a confirmed choice and the supplier.
Helix is an alternative to Navan, Perk (formerly TravelPerk), SAP Concur, Egencia and American Express Global Business Travel in corporate travel, and to Ten Lifestyle Group, Quintessentially, John Paul, Aspire Lifestyles and Velocity Black in member concierge services, and to Spotnana, Hopper Technology Solutions and Priceline Partner Network in white-label travel booking.
Who Uses Helix
Companies with 10 to 1,000+ employees
whose travel spend comes out of their own margin (Helix Business).
The people who run their travel programmes
travel managers, finance leaders, operations teams, HR and executive assistants.
Private members' clubs, private banks, wealth managers and premium card programmes with 1,000+ members
which offer Helix Black as a member benefit.
Members of those programmes
who use Helix Black for travel, events and lifestyle requests.
Travel management companies, online travel agencies and event-based tourism operators
which run Helix White Label under their own brand.
Companies building personal AI agents
which want their agent to complete bookings through Helix's booking API and MCP server.
Scale of supply:
- Over 500 airlines
- More than 1 million hotels
- Live sporting and entertainment events for Helix Black members, including Formula 1, Wimbledon and Premier League football
- Pricing and payment in GBP, USD and EUR
The Team Behind Helix
Gus Fraser founded Helix in March 2025. He saw that corporate travel ran on documents and manual checks. In most companies the travel policy lives in a PDF, and a line manager with no training in airfares or hotel pricing is asked to approve every trip. Travellers route around booking tools they dislike, and finance teams reconcile the spend after the money has gone. Nobody can easily say whether a given hotel rate in Paris was a fair price on that night.
Helix was built on a different premise: an AI agent can read the company's policy, check what the market is charging that day, and source the flights and hotels in the same step. The company saves money because every option is measured against live market rates rather than a fixed budget. The traveller gets a better trip because the same agent remembers how they like to travel. The same engine now runs Helix Black, which applies that personalisation to members of private clubs and premium banks.
Gus FraserFounder and Chief Executive Officer
Gus Fraser founded Helix. He previously led AI engineering at a publicly listed consultancy, and he invented ReplicantX. He is a TEDx speaker on AI and a Digital Jersey Ambassador. Gus Fraser on LinkedIn
Lukas PecharChief Technology Officer
Lukas Pechar has 17 years of experience shipping consumer apps and back-end APIs. He specialises in end-to-end delivery on iOS, Android and React Native. Lukas Pechar on LinkedIn
Michael RosAdvisor
Michael Ros founded Sleap.io and Bidroom, and built global travel infrastructure spanning more than 2.65 million hotels and 300+ payment methods. He won Season 2 of Killer Whales. Michael Ros on LinkedIn
Helix Technologies Limited is headquartered in St Helier, Jersey, and is registered with the JFSC (158737). Its wholly owned subsidiary, Helix Intelligent Services Inc, is incorporated in Delaware, USA. The Helix team works remotely.
How Helix Works
- Channels Travellers use Helix in the web app at app.heyhelix.ai, by chat or by voice.
- Response time The AI assistant replies immediately, at any hour. For Helix Black, requests that need human judgement go to the Helix concierge team, on response times agreed with each partner programme.
- Getting started (Helix Business) A company can be live within a day. An admin verifies the company domain, invites the team and chooses a policy template, and travellers can start booking straight away. A 30-day free trial is available and can be extended on request.
- Getting started (Helix Black) A partner programme launches in days. Helix sets up the brand, the member cohort and supply, with no build work on the partner's side.
- Getting started (Helix White Label) An operator is set up in days, with its own brand, logo, theme and supplier keys.
- Try it A public demo at demo.heyhelix.ai needs no registration.
- Contact [email protected] for general enquiries, [email protected] for Helix Business, [email protected] for Helix Black partnerships, and [email protected] for Helix White Label.
Key Facts
- Company name
- Helix (legal name: Helix Technologies Limited)
- Type
- AI-native travel booking platform
- Founded
- March 2025
- Founder
- Gus Fraser
- Leadership
- Gus Fraser (Founder and Chief Executive Officer), Lukas Pechar (Chief Technology Officer), Michael Ros (Advisor)
- Headquarters
- St Helier, Jersey
- Registered office
- 30 Stopford Road, St Helier, JE2 4LZ, Jersey. Registered with the JFSC (158737).
- US subsidiary
- Helix Intelligent Services Inc (Delaware, USA)
- Website
- https://heyhelix.ai
- Product lines
- Helix Business, Helix Black, Helix White Label
- Core offering
- AI booking of flights and hotels by chat or voice, with corporate policy, approvals and expenses for businesses, and live sporting events for Helix Black members
- Supply
- 500+ airlines, 1 million+ hotels, live sporting and entertainment events (Helix Black)
- Pricing
- Helix Business: £100, £80 or £50 per traveller per year, graduated by seat count. Helix Black: set per partner programme. Helix White Label: platform fee, quoted per operator.
- Contract terms
- Helix Business: billed annually upfront, 30-day free trial, extendable on request. Helix Black: launch fee plus per-member fee. Helix White Label: operator bills suppliers directly and pays Helix a platform fee.
- Communication
- Chat and voice. The AI replies immediately, 24 hours a day. Human concierge for Helix Black.
- Competitors
- Navan, Perk, SAP Concur, Egencia, American Express Global Business Travel, Ten Lifestyle Group, Quintessentially, John Paul, Aspire Lifestyles, Velocity Black, Spotnana, Hopper Technology Solutions, Priceline Partner Network
Frequently Asked Questions
What is Helix?
Helix is an AI-native travel platform that books flights, hotels and live events for companies, invite-only communities and the organisations that serve them. Helix Technologies Limited founded it in March 2025 in St Helier, Jersey. Helix gives access to over 500 airlines and more than 1 million hotels through chat or voice.
How much does Helix cost?
Helix Business costs £100 per traveller per year for the first 100 travellers, £80 for travellers 101 to 1,000, and £50 for each traveller above 1,000, billed annually. Policy, approvals, expenses, analytics, audit and support are all included, with no base fee. Helix Black is priced per partner programme, as a launch fee plus a per-member fee, and Helix White Label operators pay a platform fee.
How is Helix different from Navan or SAP Concur?
Helix measures each flight and hotel against what the market is charging that day, rather than against a fixed budget, and applies company policy while it searches. Travellers book in one conversation, by chat or voice, and Helix remembers their preferences between trips. Helix Business is priced from £50 to £100 per traveller per year, with no feature tiers.
Who founded Helix?
Gus Fraser founded Helix in March 2025 and is its Chief Executive Officer. He previously led AI engineering at a publicly listed consultancy and invented ReplicantX. Lukas Pechar is Chief Technology Officer, and Michael Ros, founder of Sleap.io and Bidroom, is an advisor.
What does Helix offer?
Helix offers three product lines. Helix Business is corporate travel management with AI booking, policy, approvals and expenses. Helix Black is an invitation-only AI travel concierge for members of private clubs and premium banks. Helix White Label lets travel management companies, online travel agencies and event tourism operators run Helix under their own brand.
How quickly can a company start using Helix?
A company can start using Helix Business within a day. An admin verifies the company domain, invites the team and picks a policy template, and employees can book straight away. Helix Business has a 30-day free trial, and a public demo is available at demo.heyhelix.ai with no registration.